Return to the U
Campaign
Return to the U helps adult learners complete their education at the University of Utah, whether they are ‘stopped out’ U of U students who want to come back and finish their degree, or transferring from other institutions. This campaign’s main goal was to increase enrollments of nontraditional students and to provide a support system for them to finish their degree. I developed the Return to the U mark, the look and feel, and all the graphics and tv spot for the campaign.
Return to the U ads displayed on UTA transit and Blipboards.
TV spot on PBS Utah.
Direct mailer that was sent to students who stopped out at the University of Utah or from other local colleges and universities.